Dupixent PN Site Redesign

The objective of this creative refresh was to update the site to have a more modern look and feel, so I designed the page to be clean, impactful, and bright. This modern look and feel helps DUPIXENT maintain an edge while facing new competition in the PN space, allowing important information to shine and presenting DUPIXENT as a current, advanced solution for PN patients. I also ensured that this new site had proper cohesion with DUPIXENT’s other indications, while bringing fresh new visuals to give this indication its own personality.