EntyvioConnect Redesign

As the art director for the redesign of EntyvioConnect—Entyvio’s patient services brand—I had the opportunity to modernize an outdated identity. In reimagining the logo, imagery, and overall visual identity I sought to make the brand feel more human and supportive. A highlight was the imagery styling I developed, which incorporated a brand element called the 'warm glow'—a soft, warm gradient that visually emphasized moments of connection between patients and providers, adding an emotional layer that reflected the compassionate nature of the brand.