EntyvioConnect Redesign

As Art Director for the EntyvioConnect redesign—Entyvio’s patient services brand—I led the transformation of an outdated identity into one that feels modern, human, and supportive. From reimagining the logo and visual system to crafting a more emotionally resonant imagery style, my goal was to better reflect the brand’s compassionate mission. A key element was the introduction of the ‘warm glow’—a soft, gradient accent that highlights moments of connection between patients and providers. This visual cue added depth and warmth, reinforcing the brand’s commitment to care and empathy.